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EAST AFRICA / KENYA 2016 BUSINESS SUSTAINABILITY ROADMAP

In recent years, economies in Africa have grown more rapidly than any other time in history. Traditional investors in Sub-Saharan Africa have been joined by local and regional investors, in exploiting the rich natural resource base and market potential to boost profitability and community good. This unprecedented growth and development has shown the potential [...]

March 4th, 2014|Categories: Insights|

WAKING UP IN NEW LIGHT OF SOCIALLY RESPONSIBLE MARKETING

Marketing is the process of communicating the value of a product or service to consumers, for the purpose of selling that product or service. From a societal view-point, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these ‘needs and wants’ through exchange processes and building [...]

January 15th, 2014|Categories: Featured, Insights|

IS ANYONE READING YOUR SUSTAINABILITY REPORTS?

Sustainability reports are the trending communication tool for the progressive and forward thinking organization. With the average report weighing in at 75-100 pages, these hefty publications carry within them valuable (or sometimes not so much) information on the organization’s impact on the economy, the environment and society. Touted as the next most important publication [...]

December 22nd, 2013|Categories: Insights|

SOCIAL MEDIA AS A DRIVING FORCE IN COMPANIES’ SUSTAINABILITY AGENDAS

One of the key learnings of British Petroleum’s oil spill was the way the company has badly managed communications, discomforted the public audience, and weakly disclosed on news related to its environmental mess. We have learned, big time, that at times of crisis, companies are obliged to be as open and transparent as possible [...]

December 5th, 2013|Categories: Featured, Insights|

CSR IN THE EYES OF ECONOMISTS

What do economists have to say about CSR?  The leading economists almost universally see CSR in its archaic practice, as a waste.  Milton Friedman, an economist-idol says “The Social Responsibility of Business is to Increase its Profits”. I now understand why I am such a skeptic of CSR and sustainability and, for that matter, [...]

December 1st, 2013|Categories: Insights|

STAKEHOLDER’S ENGAGEMENT AS A KEY TO SUSTAINABLE GROWTH IN THE ARAB REGION

Having strong, honest and mutually beneficial relationships with local community groups ensures that all issues are approached openly and collaboratively and improves the effectiveness of companies’ development efforts. “Companies have about as much ability to choose their stakeholders as children have to choose their parents”; the location, scale and nature of operations are main [...]

November 7th, 2013|Categories: Insights|

ARABIA CSR FORUM AND AWARDS 2013

Our Co-Founder Monaem Ben Lellahom awarded by Mrs. Habiba Al Marachi CEO of the Arabia CSR Network for successfully anchoring the Arabia CSR Forum and Awards 2013. Organized under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority, Chairman and CEO, Emirates Group, Chairman, Dubai Airports. Venue: [...]

October 24th, 2013|Categories: Company News, Insights|

CSR AND CONSUMERS GROWING PREFERENCES FOR “ETHICAL CONSUMERISM”

Research on ethical consumerism, or socially conscious consumption, go back at least 38 years (e.g. Webster 1975), but it is a topic today of a growing interest in customer researches and marketing practices. Ethical consumerism means that consumers are increasingly showing interest to know from where their goods are sourced and if they are [...]

October 20th, 2013|Categories: Insights|

SUSTAINABILITY OF OUR GLOBAL FOOD SYSTEM

I have recently attended a course about Sustainability of Food Systems coordinated by Dr. Jason Hill from University of Minnesota - USA. Analyzing data from FAOSTAT and evidences describing the global food challenges made everybody realize how much we take food for granted and how fragile our global food system could be. With the population expected to [...]

August 20th, 2013|Categories: Insights|

SUSTAINABLE SUPPLY CHAIN TO DRIVE FINANCIAL AND ECONOMIC GROWTH: MIDDLE EAST CONTEXT

INTRODUCTION In recent years, the sustainability industry has evolved to include almost all areas of business processes. Due to the dramatic strides sustainability has made and its holistic nature, it is understandable that the two most apparent areas, the environment and society, would receive much of our attention.  There has been a lack of concern [...]

May 1st, 2013|Categories: Insights|