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So far webmaster has created 32 blog entries.

THE RISE OF PURPOSE-DRIVEN MARKETING

In their ever increasing need to differentiate themselves, many companies are turning to the use of cause-related marketing. Decades ago, if you dropped the phrase “cause-related marketing” in the meeting room, your colleagues would most likely return an empty stare. Historically, "Marketing 1.0" was a product-focused enterprise born of the Industrial Revolution, and "Marketing [...]

January 10th, 2013|Categories: Insights|

MEASURING SOCIAL IMPACT – “CREATING THE FUTURE OF THE SOCIAL EDGE”

A few years ago, most of the private sector companies, or CSR donors, probably wouldn’t have thought to ask organizations like INJAZ, Emirates Foundation and other non-profit organization in the region, what impact their financial or in-kind contribution will have at the end. They all have social, environmental and economic impacts that have an [...]

October 14th, 2012|Categories: Insights|