Category Archives: Media and Journalism

غرفة عجمان توقع إتفاقية تعاون لمركز عجمان للمسؤوليّة المجتمعيّة

 غرفة عجمان توقع إتفاقية تعاون لمركز عجمان للمسؤوليّة المجتمعيّةوقّعت غرفة تجارة وصناعة عجمان إتفاقية تعاون لمركز عجمان للمسؤوليّة المجتمعيّة مع شركة ميدان الإستدامة للإستشارات والدراسات، في خطوة تعكس مساعي غرفة عجمان لتفعيل دور المركز في زيادة الوعي والثقافة بدور المسؤولية المجتمعية لدى المجتمع بما يحفز دور مجتمع الاعمال للقطاع الحكومي والخاص بإستدامة تلك الممارسات. وقع من جانب غرفة عجمان سعادة ناصر الظفري ـ الرئيس التنفيذي لمركز عجمان للمسؤولية المجتمعية، ومن جانب شركة سستينبل سكوير للاستشارات و [...]
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Social Media as a Driving Force in Companies’ Sustainability Agendas

One of the key learnings of British Petroleum’s oil spill was the way the company has badly managed communications, discomforted the public audience, and weakly disclosed on news related to its environmental mess. We have learned, big time, that at times of crisis, companies are obliged to be as open and transparent as possible and expeditiously communicate updates to different stakeholders’ impacted.Until recently, the concept of corporate sustainability and responsibility (CSR) among businesses has [...]
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Posted on Jun 10, 2013 by Monaem Benlellahom in Articles, Media and Journalism, Media Mentions with

The Rise Of Purpose-Driven Marketing

In their ever increasing need to differentiate themselves, many companies are turning to the use of cause-related marketing. Decades ago, if you dropped the phrase “cause-related marketing” in the meeting room, your colleagues would most likely return an empty stare. Historically, "Marketing 1.0" was a product-focused enterprise born of the Industrial Revolution, and "Marketing 2.0" was a customer-focused effort leveraging insights gained from information technology, and now with “Marketing 3.0”, Philip [...]
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