Insights

THE GLOBAL BUSINESS SUSTAINABILITY ROADMAP 2015

Every year, experts share their views and predictions on the most critical upcoming CSR and sustainability trends. Their opinions are widely shared within social media channels and may even become topical lectures for freeriding university professors. After examining as many articles as I could regarding the 2015 global sustainability trends, I noticed a “trend” [...]

March 22nd, 2015|Categories: Insights|

قياس أثر الإستثمارات الإجتماعية للشركات و الجهات المانحة – المملكة العربيّة السعوديّة

أتيحت لي الفرصة لأقدم ورشة تدريبية  تحت عنوان "المسؤوليّة الإجتماعيّة للقيادات"  خلال الملتقى الأوّل للمسؤولية الإجتماعيّة للشركات الذي عقد في مدينة الدمام يومي 5 و 6 مارس 2014: بحضور عدد كبير من الشركات الخاصّة  و العامّة, نخبة من العاملين في المؤسسات المانحة والداعمة للعمل الإجتماعي و الجمعيات الخيريّة من عدّة مناطق من المملكة العربيّة [...]

March 18th, 2014|Categories: Featured, Insights|

Our experts advise key Saudi organizations at the Social Responsibility Forum

Dammam, Kingdom of Saudi Arabia, March 5, 2014 - Sustainable Square experts advise key Saudi organizations at the 1st  Forum on Social Responsibility in the Saudi organizations organized by Dammam University at Sheraton Dammam. In partnership with the Global Expert Cabinet for Social Responsibility and Sustainability, Sustainable Square participated at 1st forum of the [...]

March 12th, 2014|Categories: Company News, Insights|

EAST AFRICA / KENYA 2016 BUSINESS SUSTAINABILITY ROADMAP

In recent years, economies in Africa have grown more rapidly than any other time in history. Traditional investors in Sub-Saharan Africa have been joined by local and regional investors, in exploiting the rich natural resource base and market potential to boost profitability and community good. This unprecedented growth and development has shown the potential [...]

March 4th, 2014|Categories: Insights|

WAKING UP IN NEW LIGHT OF SOCIALLY RESPONSIBLE MARKETING

Marketing is the process of communicating the value of a product or service to consumers, for the purpose of selling that product or service. From a societal view-point, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these ‘needs and wants’ through exchange processes and building [...]

January 15th, 2014|Categories: Featured, Insights|

IS ANYONE READING YOUR SUSTAINABILITY REPORTS?

Sustainability reports are the trending communication tool for the progressive and forward thinking organization. With the average report weighing in at 75-100 pages, these hefty publications carry within them valuable (or sometimes not so much) information on the organization’s impact on the economy, the environment and society. Touted as the next most important publication [...]

December 22nd, 2013|Categories: Insights|

SOCIAL MEDIA AS A DRIVING FORCE IN COMPANIES’ SUSTAINABILITY AGENDAS

One of the key learnings of British Petroleum’s oil spill was the way the company has badly managed communications, discomforted the public audience, and weakly disclosed on news related to its environmental mess. We have learned, big time, that at times of crisis, companies are obliged to be as open and transparent as possible [...]

December 5th, 2013|Categories: Featured, Insights|

CSR IN THE EYES OF ECONOMISTS

What do economists have to say about CSR?  The leading economists almost universally see CSR in its archaic practice, as a waste.  Milton Friedman, an economist-idol says “The Social Responsibility of Business is to Increase its Profits”. I now understand why I am such a skeptic of CSR and sustainability and, for that matter, [...]

December 1st, 2013|Categories: Insights|

STAKEHOLDER’S ENGAGEMENT AS A KEY TO SUSTAINABLE GROWTH IN THE ARAB REGION

Having strong, honest and mutually beneficial relationships with local community groups ensures that all issues are approached openly and collaboratively and improves the effectiveness of companies’ development efforts. “Companies have about as much ability to choose their stakeholders as children have to choose their parents”; the location, scale and nature of operations are main [...]

November 7th, 2013|Categories: Insights|